Sustainable Tourism Programme

Sustainable Tourism Programme

Current Stage: Launched and implementation

The Sustainable Tourism Programme of the 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns catalyzes changes in tourism operations. It promotes transformation for sustainability through efficiency, innovation and adaptability. The Programme will support evidence-based decision-making; adopt a life cycle approach for continuous improvement, emphasize collaboration among stakeholders and results-based project implementation.


The Sustainable Tourism Programme was developed based on regional consultations, stock taking exercise and global survey on existing data and initiatives on sustainable tourism, engaging nearly 400 actors, as well as relevant UN agencies, resolutions and programmes. 


Objectives of the Programme

  1. Integrating sustainable consumption and production (SCP) patterns in tourism related policies and frameworks

  2. Collaboration among stakeholders for the improvement of the tourism sector´s SCP performance

  3. Fostering the application of guidelines, instruments and technical solutions to prevent and mitigate tourism impacts and to mainstream SCP patterns among tourism stakeholders

  4. Enhancing sustainable tourism investment and financing

Why a 10YFP Programme on Sustainable Tourism?

Tourism is one of the main economic sectors in the world, also generating important social benefits. It accounts for 9% of GDP (direct, indirect and induced), 6% of the world's exports, and one in 11 jobs. In 2014, 1,133 million international tourists travelled the world generating USD 1.5 trillion in exports. Despite many challenges including slow economic recovery in many countries, the number of international tourist arrivals has increased by 3.3% on average since 2010, and according to the UNWTO, is forecast to reach 1.8 billion by 2030.

Among the more significant characteristics of tourism as a transversal economic sector, are its elaborate supply chains and multi-stakeholder networks.  These can be used to systematically encourage the shift towards more sustainable, cleaner and low-carbon development of the sector.  Adopting the life-cycle approach in tourism design and operations will also engage consumers in actively promoting the shift towards more sustainable consumption and production patterns.

The Life Cycle Approach to Tourism Development

The Sustainable Tourism Programme will apply life cycle approaches to development, particularly to tourism planning, investment, operations and management, promotion and marketing, production and consumption of sustainable goods and services, and monitoring and evaluation.

The 10YFP Sustainable Tourism Programme: Transitioning to the Next Decade

The origins of the Sustainable Tourism programme can be traced to the UN World Summit on Sustainable Development (WSSD) held in Johannesburg, South Africa in 2002, which called on governments to develop a “ten year framework of programmes on sustainable consumption and production”.  In 2003 the Marrakech Process was established as a multi-stakeholder collaboration to build this framework.  This process included an International Task Force on Sustainable Tourism Development (ITF-STD), which produced Policy Recommendations for tourism development. Since 2011, the Global Partnership for Sustainable Tourism has been collaborated with partners to implement the Policy Recommendations of the ITF-STD and completed its transition into core elements of the 10YFP Sustainable Tourism Programme in February 2015.

Programme Governance

The Sustainable Tourism Programme is led by the World Tourism Organization (UNWTO), and co-led by the Ministry of Culture, Sports and Tourism of the Republic of Korea, the Ministry of the Environment, Energy and Marine Affairs of France and the Ministry of Tourism of Morocco. 

A 22-member Multi-Stakeholder Advisory Committee (MAC), consisting of governmental agencies, non-governmental organisations, private sector businesses, intergovernmental organisations, national cleaner production centers as well as academia and UN agencies, is supporting the Lead and Co-Leads  in their efforts to mainstream Sustainable Consumption and Production patterns in the tourism sector. Currently, 77 organizations have joined the programme as Partners. 

Click here to see the full list of the Lead, Co-Leads and MAC of the Sustainable Tourism Programme. 

For more complete information on the objectives, the work areas and contributions of the Sustainable Tourism Programme, please refer to the Concept Note.

Current Stage: Step 5. Launched and implementation

The 10YFP Sustainable Tourism Programme was launched at the World Travel Market’s (WTM) Responsible Tourism Day (5 November 2014, London, UK).

Keynote speakers at the launch included His Excellency Lahcen Haddad, the Moroccan Minister of Tourism, and Mr. Taleb Rifai, Secretary-General of the World Tourism Organisation (UNWTO), the lead organization of this 10YFP Programme. Morocco, France and the Republic of Korea serve as co-leads of the Programme. Over 400 private sector participants attended the launch at the WTM and many organizations signed up as ‘partners’.

The 10YFP Programme on Sustainable Tourism including Eco-Tourism was also announced during the IUCN World Parks Congress (13 November 2014, Sydney, Australia), by Mr. Márcio Favilla, UNWTO’s Executive Director for Competitiveness, External Relations and Partnerships. 

See original imageDownload the Press ReleaseHarnessing the Power of One Billion Tourists for a Sustainable Future
Also available in: French | Russian | Spanish

Next Step

Since the launch of the 10YFP STP, constant communication between the Lead, Co-Leads and the 10YFP Secretariat has taken place to ensure continuous progress. The 10YFP MAC members and Partners have also been involved in a variety of activities. During the first year of implementation, the 10YFP STP has successfully set the foundations for collective impact.

For further information on the state of the affairs of the 10YFP Sustainable Tourism Programme, please visit click here

Get involved today!

The 10YFP Sustainable Tourism Programme is open to all organizations and individual experts (legal entities) that are interested in joining a collaborative platform to support the implementation of the Programme. Send us your expression of interest! Please fill in this form if you would like to become a partner.

Contact the 10YFP Sustainable Tourism Programme Coordination Desk
c/o World Tourism Organization (UNWTO)
Capitán Haya 42, 28020 Madrid, Spain


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